The next logical question is 'why would I spend $100 more than a comparable netbook that isn't branded by Disney?'. The answer is that Asus and Disney have worked to make the netbook safer for kids. First, it has a reinforced case and design to make it more 'kid-proof' from a physical perspective. Second, it is designed with a unique Disney user interface (built on Windows XP) with more than 40 parental control options.
According to this ZDNet article, "the system’s Disney browser is preloaded with numerous kid-friendly Disney websites for kids to explore, and the 2D “gadget tray” (think Windows taskbar, or OS X dock) displays visual icons for easy access to applications. There’s also a collection of 15 widgets, including a stopwatch, a digital memo pad and a calculator."
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I just purchased a 15″ dell laptop for my son with a celeron processor brand new for $278 which I think is an awesome deal.
If you shop around you can find some great deals on laptops right now.