Phishing scams are a newer form of attack that are becoming much more prevalent. Relying on social engineering and the gullibility of users combined with a few slight-of-hand tricks with a web browser and voila! your username, password, credit card number and other personal and confidential information aren't quite so personal or confidential any more. This article discusses what "phishing" is and describes 5 steps users can take to protect themselves and 5 steps companies can take to protect their customers and their reputation and credibility. Protect Yourself From Phishing Scams